For a short while, iVision advertising will supersede advertising for all other Apple products in order that the message be delivered without dilution.
There are a number of opportunities for public relations with respect to the iVision. Apple product releases are well-covered in the mainstream media, so demonstrations in key cities for the media will allow for greater outreach, and hopefully more unpaid press coverage. In addition, PR can be carried out in the Apple stores as well. Demonstrations can show consumers how the iVision can interact with a number of devices. When consumers understand the value added element of the iVision, with respect to how it makes all other consumer electronics function better, the appeal of the iVision will be evident.
Apple can also create informative spots for its own website, to help convey the broad-based usefulness of the iVision to consumers. Public relations can also be attained by staggering the release of the product in the different core target countries. Each release in a different week, for example, will generate build-up among fans, interest among the press, and stories in the U.S. every time people in another country line up to buy the new iVision. The result of this publicity will be prolonged interest for the iVision in the domestic market, and this ongoing publicity will spur a long-term growth trajectory in sales.
